D’yavol
Vodka
Ah D’yavol, this was a very interesting project. When we were invited to Shahrukh & Aryan Khans office, we honestly had no idea what for. Well, it was for a New Vodka brand inspired by the great sinner himself… the Devil.
They say never meet your heroes, but SRK was amazing to work with, Extremely intelligent, kind, with great insights and MOST IMPORTANTLY lets a designer do his/her job. If you’re a designer you know what I mean. Aryan Khan who lead this project, did so with strong resolve and determination and honestly, is a truly a facsimile of his father. & that’s high praise.
D’yavol was to be a premium Vodka. The logo had to be a crown fit for the king of hell. It had to sinister but beautiful, unassuming but terrifying. The Graphic element around the bottle had to be organic, like the bottle itself was stolen from the devils womb. Scarlet red veins growing around the bottle should do the trick…
& D’yavol was born
Roman numerals with the number of the beast molded into a crown and cleverly woven into pieces of razor sharp armor.
The veins are a different story, Biological veins contrary to popular belief don’t make the best design elements. But nature provides, we extracted the ‘veins’ from a satellite photograph of dried river. The Universe is the best designer.