This was an exceptionally difficult project. At A47, a brand built to celebrate everything great about being Indian, we decided to make a collection to celebrate the sheer magnificence of our democracy. Basically, our right to vote! and the 2024 elections were around the corner. BUT, and this is a big BUT, no one, including myself likes someone being preachy or holier-than-though.

So, we went with & what we believe are some more fun and palatable ways of getting our point across like the vintage style cosmetic ad. Or an Indian take on the classic Uncle Sam poster with our very own Uncle Samsher! Get yourself one!